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TV Infomercial Guides


  1. What Is an Infomercial?
  2. Producing Your Own Infomercials
  3. The Birth of DRTV
  4. The Advantages of Infomercials
  5. A New Marketing Direction
  6. The Concept Stage
  7. Production of Your Infomercial
  8. Shooting Your Infomercial
  9. Media
  10. Buying on C.P.O.
  11. Types of Media Buys
  12. Joint-venture Projects
  13. Media Joint Ventures
  14. Using Celebrities
  15. TV Order Slates
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