Turning the Internet Into Your Own Personal Cash Machine by Creating a Theme Store
- Terry Dean -
One of
the major keys to making money online is by developing your own Theme Store/World Center.
I have heard it as both of these and also as the phrase "Community Building." No
matter what you call it, the principle is the same. If you want a successful business
online, you have to become valuable to your visitors.
When your prospects think of a certain subject, whether it be internet advertising, golf,
pets, etc., you want them to think of you. For example, when you think of books online,
what comes to your mind? For many of us, it is http://www.amazon.com because they have a
made a name for themselves in this area.
When prospects visit your site, is it valuable enough to them that they stop and bookmark
it? Do they continue to visit your site week after week? Whenever they want to know about
__________, do they visit your site?
Too many websites are just one quick sales presentation and it's over. If you can't
convince your prospects of your value in your targeted market, then you will not ever
reach your goals in your online business.
Below is a quick 7 step system to help you develop your
"Theme Store" online!
1.) Choose a Target Market & An Ultimate Benefit
Step one is to choose a specific market and an Ultimate Benefit for your business. What
benefit is your business going to focus on? Is it on "Internet Marketing?" Is it
on "Copywriting?" Is it on "Pet Care?"
You have to choose a market and then find out what their needs, their desires, and their
fears are. Then, aggressively pursue fulfilling those needs with the right products and/or
services. What is the Benefit of your website? Make sure to write a "Killer"
headline that goes with your lead benefit.
Everything you do will be to focus on this market and make
them more successful...
2.) Find a Lead Product
You need to have a lead product on your site. I have tested both the department store
approach and the single product approach to my websites. Selling a single product has
usually outsold having lists of products online.
Having too many products can confuse your customers. They can't figure out which product
they want to buy, and they don't buy anything. The way to combat this is to offer ONE lead
product, then have various secondary and backend offers for other products/services in the
same market. Your lead product receives the most focus on your website, with your
autoresponders, and in your newsletter.
3.) Find Secondary Products to Increase Your Profit Flow
You should always have a backend to any business you are in. You can do this through
having other products/services on your website which can increase your profits. Look for
affiliate programs which go along with your primary benefit.
You can also participate in Joint Ventures with other companies by finding products which
you know will benefit your market...Call or mail the company and offer to JV with them for
their product on a profit split. This is a great way to add to your profits because you
will experience the best sales rates through these endorsement offers.
4.) Develop a Client Centered Website
Make sure your website is focused on your targeted market. It needs to be full of benefits
for them. Way too many websites just focus on the owner, the company, or the products. You
have to focus on your prospects and their desires.
Make sure to answer the BIG question every prospect asks of your website..."What's in
it for me?" Answer that question, and you will make money online.
5.) Create Your Own Ezine
The internet is quickly dividing up into those who make money online and those who do not.
The dividing line is whether or not you run your own ezine. I could run through a dozen
benefits of running your own ezine, but suffice it to say that it is the primary way you
stay in touch with your prospects and customers online.
Even if you can't write your own articles, many other publishers will allow you to use
theirs for Free. Check out http://www.bizpromo.com/free/
for a list of some of the ones available for you to use.
6.) Set Up Community Building Tools for Maximum Traffic
What type of Traffic Building tools do you have at your website? If you expect people to
come back to your site or recommend other people visit your site when it is only a sales
letter, you can forget it. It has to give them a reason to come back.
I know of some websites who get 500,000 hits a month on just on their message board
without spending a PENNY on outside advertising. Have you thought of putting one of your
site? Classified Ad Sites, Postcard sites, Reminder services, and magazine sites can all
have the same kinds of effects.
Give people a reason to come back to your site...
7.) Start Advertising Aggressively
Although I use and recommend using Free advertising for the foundation of your website
growth, you still will need to use some paid advertising if you want maximum traffic at
your site.
Using banner advertising and ezine advertising can both be effective ways of increasing
your website traffic. Also, never forget off-line advertising! Many websites are achieving
amazing results by using postcard decks as their primary traffic building tool. Go to a
search engine, and search for "Postcard decks" and you will find dozens of
sites which come up with this type of marketing.
DEVELOP YOUR THEME STORE TODAY!
If you want to be successful online, you need to become the source for your industry
online. Find your targeted market and started meeting their needs and desires. Give them
your Ultimate Benefit using traffic plug-ins and aggressive advertising!
Terry Dean is the webmaster at
http://www.bizpromo.com Visit today for turn-key web site solutions, turn-key products you can sell, and answers to all of your Internet marketing questions. For "115 Internet marketing tips" please send an email to..
115tips@aweber.com
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