Is Your Web Site Worth $287 Million?
- Terry Dean -
Is your web site worth $287 million
dollars?
If not, maybe you need to read this article.
Don't get the wrong impression. My web site isn't worth that much either at this moment,
but I can tell you about one that is.
Over one year ago, Mirabilis was purchased by AOL for over $287 million dollars. Although
this company was just a small business with one major software program, it was worth
absolute millions to the major corporation of AOL.
ICQ and can be visited at http://www.icq.com . This
software enables anyone on the Internet to engage in chats or to personally contact anyone
else who is online at the moment and a user of this software.
The most interesting part of the story is that Mirabilis doesn't sell this software. They
give it away for Free. It is available to anyone who wants it online. All you have to do
is go to their site or a multitude of other sites and download it to your computer.
As a matter of fact, I checked at http://www.download.com
and they report that 968,123 people have downloaded this software from just their site
THIS WEEK.
By Mirabilis providing their ICQ software for free, they have received over 968,123 new
contacts for their company through http://www.download.com
What if your company could even get one tenth or one hundredth of those results? What if
you could receive just 9,681 new contacts weekly without having to spend a penny in
advertising? Would that help your bottom line? I am positive that it would.
They are an Internet success story if there ever was one. They can also be an example of
success to us in our own online businesses.
Although I currently use such techniques as ezine advertising, banner ads, Goto.com
advertising, and more, the KEY to the majority of profitable traffic always has been free
advertising.
In a moment, I will also reveal to you the most successful free promotion I have ever
done. Before we get to that though, let's discuss the best business you could ever be
involved with online.
Almost every week someone emails me and asks me, "What is the most profitable
business online?" When I first started getting these emails, I had a difficult time
answering them because I wasn’t positive of the best overall answer.
I no longer have this problem. The absolute best thing that you can promote online is
software. It is the easiest thing for any small business to get involved with and possibly
achieve almost overnight success.
Think about it for moment. What does absolutely every computer user need? They need
software. What has made Bill Gates the richest man on the planet? He is the software guru.
If you own a computer, you buy software from him!
You may not be the software creating type though. Perhaps spending hour after hour staring
at the codes on the computer just doesn't appeal to you. Well, you are in good company. It
doesn't really appeal to me either.
The product which runs a close second to software is information sales. Information also
has a high value and is low cost to produce. Information can sell at a value of 10 to 1.
People are not paying for the paper it is printed on. They are paying for the value that
the information represents to them.
Now, with the Internet, you can also sell downloadable information products. You can set
up your site so that when someone orders online the product is immediately made available
to them for download. Your customers don't have to wait days to receive their products.
They can have them now!
The value of downloadable information sales doesn't end here though. By offering the
information online, it makes it much easier to update your products and it eliminates
potential shipping problems. Shipping is quickly becoming a concern for any small business
now that we have a global economy.
One advantage that people rarely talk about in regards to electronic information products
directly concerns the subject of this article. You can use a downloadable information
product as a freebie on your site to attract thousands of new buyers every month.
You can follow the example that Mirabilis has set for us. You can create an information
product and turn it into a downloadable software program using many of the low cost tools
available. Then, you too can offer the chance for thousands of webmasters to use your
information product as a lead generator for their own businesses.
You can be coming in contact with thousands of potential customers every week while these
webmasters are generating additional leads or even sales at their site using your
information product as a free bonus. It can be a Win-Win situation for everyone involved.
They win by adding more value to their sites. You win by being able to contact more
potential customers.
We produced our first electronic book for download back in December of last year. It was
titled "101 High Profit Businesses You Can Start Online with Little Or
NO Money."
I announced it as a Christmas gift all of my subscribers could download. The first couple
of months it was online, it received 500 to 2,000 downloads per week from ONE of my
download sites (it was originally available on 2 different sites which were announced
equally).
By the way, if you also would like to use "101 High Profit
Businesses You Can Start
Online For Little Or No Money" as a freebie on your site or as a free bonus with your
product, feel free to download it right now from http://www.bizpromo.com/101.exe
I currently estimate that around 1/3 of my current business is still being generated by
this one e-book being given away for free on hundreds of sites. I consider it the most
valuable promotion my business has ever done.
What does this mean to you? It means that you need to get to work ASAP producing your own
free traffic generator for your site. Create something that your prospects would be
interested in and offer it for free from your site. I have tested many different free
traffic generators and none of them have even come close in the results produced as this
one has.
What do you know or have the ability to learn that other people would like to have
information on?
Terry Dean is the webmaster at
http://www.bizpromo.com Visit today for turn-key web site solutions, turn-key products you can sell, and answers to all of your Internet marketing questions. For "115 Internet marketing tips" please send an email to..
115tips@aweber.com
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