Breach of Security - Rick Beneteau
Jean Meserve announced in her Thanksgiving Day CNN News broadcast that "not everyone is
comfortable to give their credit card information over the Internet".
A Detroit reporter who spent the official start of the Christmas shopping season the day
after Thanksgiving at one of the largest suburban shopping malls stated after interviewing
shoppers the entire day that "no one I spoke with even considered purchasing over the Web"
for Christmas.
Granted, this is a little past what was supposedly the biggest shopping worldwide,
however, the point I'll be making is timely.
Now, let's get our collective derrières off our cushy home office chairs and give our
heads a shake here. I haven't done the math and I am much too lazy to do the research but if
there are stats that show the per capita 'virtual' spending of everyone with an email
address, or worse, the ratio of non-shopping surfers to netizens who have actually purchased
even a single product or service over the Internet, I'm confident we would all hang our
heads in utter shame. All of us shopkeepers in the largest superstore in the world, the
World Wide Web, know there are millions of potential shoppers online every hour of every day
with millions more logging on for the first time every month. So, what's the problem?
Simple. These newscasters hit the thumb with the hammer. Consumers still don't trust the
Internet as the new shopping frontier. They would feel safer going to the one unboarded
store in the worst ghetto block to shop. Placing their personal and financial information
over phone lines is simply, not a safe thing to do. And we can only blame ourselves for the
way they feel.
If you feel that you haven't lost out on many times more shoppers than you presently have
then don't ask yourself the following question: what are you doing to make your website
visitors and potential customers feel secure about buying from you?
Personally, I've done very little to explain to those countless would-be customers of mine
the safety of the secure server they COULD have placed an order over. I prefer just to lose
a lot of sleep wondering about how I can improve my Internet sales. You know, prettier
websites, new promotion techniques. Borders on self-sabotage when you honestly think about
it.
I can't say that I even recall a single major shopping site where an understandable and
informative explanation of the encryption process was put in plain view to potential
purchasers. If there are any, then I can assuredly tell you they'll keep their hits-to-sales
ratio very close to the vest.
Reality has it my friends, that if I could simply convince those who were looking in the
window of my virtual shop flailing live credit cards this was a safe place to buy, perhaps I
could afford that huge digital big screen TV I've been eyeing.
At least then, I could listen and watch in splendor to the next newscast and find out the
next thing I should worry about.
Written by Rick
Beneteau
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