Choosing A Bank That's Right For You
It is important to select the right bank. Do NOT choose
any bank-be fussy! There are two main objectives to seek
when searching for a new bank. 1.) Find a bank that is
agressively seeking new business. 2.) Choose one with
which you can develop a personal relationship.
To select a bank that is agressive, simply watch for
extended advertising campaigns. They are very costly, and
must bring in new business in order to be continued.
Look also for smaller banks, ones with just a few offices.
They tend to be more agressive, more lenient on
qualifications, much friendlier and more personalized in
the service they offer. They are forced by nature of
their competition to be more flexible.
With the small, independent bank, you will get friendly
service, and often will be called by name. The tellers
remember you and do not need to request your
identification every time you want to cash a check. Small
banks do not have a large loan committee that spends lots
of time shuffling papers. They may however, stall your
loan ap-plication for a day or so in order not to appear
too anxious! Its a minor issue...and not one to be overly
concerned about.
Big banks seem to have forgotten that the customer is
number one. You will be far more pleased with your small
bank and your personalized service when it comes to
getting loans and other services for your own business.
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